BRETT HOWLETT ECD

G'DAY I'M BRETT

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First thing you'll notice about me, other than my shiny head, is my Aussie accent (despite having lived in the US for 20 years) which as it turns out, is a great sales tool in presentations. ​

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Second thing you'll notice, once you get me talking about ads, marketing, and the future of big agencies, is that you can't shut me up. There's a reason for that.

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I have a point of view about marketing that my clients find valuable. I believe that in striving 'only for ROI' we've forgotten how powerful and emotive a strong brand can be.

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Strong brand-affirming creative can work its proverbial ass off.

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Over twenty years, I've come to a way of working where creativity and strategy must be conjoined to achieve the greatest success. I believe that anyone can produce a great idea, not just those holding a 'creative' title.  I believe that innovation should be at the center of ideation; the route from A to Success is rarely linear (ask me about KFC). And when you invite your client along for the ride, they buy better work.